When it comes to choose an e-commerce platform, there are many things to take into consideration. Such as marketing functionality, easy of use interface, scalability and flexibility. While it could be easy to be lured to choose the most powerful solution, maybe thats is not what you need. Continue reading
How to choose eCommerce platform could be one of the most important decisions to build a scalable business. It’s also hard to know where to start, and which platform that is suitable for your business. There is no e-commerce platform thats suits everyone, it’s important to ask the right questions and to know where you are heading.
Questions you should ask yourself or a client is:
1. Whats your budget?
Long term and short term, development cost and monthly fees. It’s important to calculate transactions fees, apps and other extensions that are crucial for your store.
2. Where are your main market?
Will you offer the site in multilingual and in multi-currency? Think about this for a while, sure it could be handy to offer your site multilingual, but will it help your business to grow? To offer you site in different languages will take a lot of extra time and those customers will usually expect a customer service in their language. With that said most of the hosted solutions doesn’t offer multilingual and multi currency so if that’s a requirement, check with your potential platform provider to see if they offer that.
With Semrush you can create your own analytic reports and get insight into your competitors organic and paid search, display advertising and link building. It’s a really handy tool to understand where you should put your marketing effort. You can also see your organic position without enter which keywords to rank for.
- See competitors keywords
- Discover new organic competitors
- Observe and compare position changes
- See your competitors ad budgets
- Analyse ad copies and keywords