Peak Performance

Conversion rate optimization

Breif: Conversion rate optimization  Client: Peak Performance 


We performed a conversion rate optimization for peak performance with focus on usability and with use of their extensive data.

Som things we did:

  • Analysis of customer behavior in Google Analytic.
  • User experience tests were made by recording the actions on the screen and a video of the user when he or she interacts on the website.

  • Conceptual development of their inspiration site
  • A suggestion of how to solve the problem with how to find the right sizing of the clothing.
  • Redesigned the mobile checkout
  • Suggestion of changing meta data for product categories to make them more relevant.