I’ve four main task that needed to be solved for the client Youmefashion.
- How can we drive more traffic to the site?
- How can we increase the conversion rate?
- How can we increase the revenue?
- How can we make the design more modern and minimal?
We started with the strategy and fundamentals in eCommerce strategy:
- Competitive analysis
Then we started with the redesign and online marketing:
- Focus on longtail SEO
- Cooperated with influence bloggers
- User experience test
- Organic search with 44%
- Conversion rate with 32%
- Revenue with 31%
- Orders with 50%