Youmefashion redesign and strategy

eCommerce Strategy, Online Marketing, Web Design

Breif: eCommerce strategy, online marketing  and design. Client: Youmefashion.se

I’ve four main task that needed to be solved for the client Youmefashion.

  • How can we drive more traffic to the site?
  • How can we increase the conversion rate?
  • How can we increase the revenue?
  • How can we make the design more modern and minimal?

We started with the strategy and fundamentals in eCommerce strategy:

  • Pricing
  • Logistics
  • Offering
  • Positioning
  • Competitive analysis

Then we started with the redesign and online marketing:

  • Focus on longtail SEO
  • Cooperated with influence bloggers
  • Retargeting
  • User experience  test

Result:

We increased:

  • Organic search with 44%
  • Conversion rate with 32%
  • Revenue with 31%
  • Orders with 50%

Front page

Dog have dreams

Dog have dreams

Dog have dreams